giovedì 26 gennaio 2017

Italian ads of recent decades

This small selection may be helpful to understand the changes taking place in the country:

Cum lenitate asperitas
(“Problems should be treated gently”):
advertising slogan for a prefume by Gabriele d’Annunzio (1921)
Forte La Carnale (an ancient stronghold) in the ‘60s
“The conquest of a men. His weapons”
(Elephant Tower, 1980)
“You are prettier and your coffee tastes better”
(sweetener commercial, 1982)
Condom commercial (1980):
“Riccardo will be born in 1983. Mom and dad are grateful to Durex”
“The end of the world on special offer”
(Pioneer, 1980s)
“Only you know you’re wearing it”
(men’s tampon commercial, 2015)

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